Career

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads.
• Manage Google Search Ads, Display Ads, YouTube Ads, Performance Max, and Shopping Ads.
• Create and manage Facebook and Instagram advertising campaigns.
• Plan audience targeting, keyword research, remarketing, and retargeting strategies.
• Manage advertising budgets, bidding strategies, and campaign performance.
• Optimize CPC, CPM, CTR, CPA, CPL, conversion rates, ROI, and ROAS.
• Implement and monitor conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Analyze campaign data and identify opportunities to improve performance.
• Conduct A/B testing of ad creatives, landing pages, headlines, and audience segments.
• Collaborate with graphic designers, video editors, SEO specialists, and content teams.
• Develop lead generation and customer acquisition strategies.
• Monitor competitor advertising activities and industry trends.
• Prepare weekly and monthly campaign performance reports.
• Ensure campaigns meet defined performance targets and marketing KPIs.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6–8 years of hands-on experience in performance marketing or paid advertising.
• Strong expertise in Google Ads, including Search, Display, YouTube, Performance Max, and Shopping Ads.
• Practical experience with Meta Ads Manager (Facebook and Instagram Ads).
• Good knowledge of Google Merchant Center and product feed management.
• Expertise in PPC campaign management, budget allocation, and bidding strategies.
• Strong understanding of lead generation, conversion optimization, and customer acquisition.
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Knowledge of conversion tracking, remarketing, and attribution models.
• Strong understanding of CPC, CPM, CTR, CPA, CPL, ROI, and ROAS.
• Proficiency in Excel or Google Sheets for campaign analysis and reporting.
• Excellent analytical, communication, and problem-solving skills.

• Design creative graphics for websites, social media platforms, and digital marketing campaigns.
• Create social media posts, banners, advertisements, infographics, and promotional creatives.
• Develop branding materials, logos, brochures, flyers, business cards, and marketing collateral.
• Design website banners, landing page graphics, and website UI elements.
• Create visually engaging creatives for Facebook Ads, Instagram Ads, Google Ads, and other advertising platforms.
• Collaborate with SEO, social media, video editing, and digital marketing teams.
• Maintain brand consistency across all digital and print marketing materials.
• Convert marketing concepts and business requirements into effective visual designs.
• Edit and optimize images for websites and social media platforms.
• Stay updated with the latest graphic design trends, creative techniques, and AI technologies.

• Bachelor's degree or diploma in Graphic Design, Fine Arts, Multimedia, or a related field.
• 1–3 years of professional graphic designing experience.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and CorelDRAW.
• Knowledge of Canva, Figma, and other creative design tools.
• Strong understanding of typography, colour theory, composition, and layout design.
• Experience creating social media creatives, website banners, and advertising graphics.
• Basic knowledge of branding, visual identity, and digital marketing.
• Understanding of image optimization and web-friendly design formats.
• Creative thinking, attention to detail, and time-management skills.

• Develop, implement, and manage comprehensive digital marketing strategies.
• Lead and manage SEO, PPC, social media, and content marketing teams.
• Plan and oversee On-Page, Off-Page, and Technical SEO activities.
• Manage AEO, GEO, and AI Search Optimization strategies.
• Oversee Google Ads, Meta Ads, Instagram Ads, and Google Shopping campaigns.
• Develop performance marketing strategies to generate quality leads and maximize ROI.
• Manage social media marketing, brand awareness, and online reputation.
• Supervise content marketing, website optimization, and digital branding activities.
• Monitor website traffic, keyword rankings, conversions, and marketing KPIs.
• Analyze performance using GA4, Google Search Console, and other marketing tools.
• Conduct market research, competitor analysis, and identify growth opportunities.
• Manage marketing budgets, resource allocation, and campaign profitability.
• Coordinate with development, creative, video editing, and business development teams.
• Manage multiple client accounts, projects, and marketing deliverables.
• Prepare performance reports, strategic recommendations, and growth plans.
• Stay updated with Google algorithm updates, AI technologies, and digital marketing trends.

• Bachelor's degree in Marketing, Business Administration, IT, or a related field.
• 6–8 years of experience in digital marketing, including team management.
• Strong expertise in Technical SEO, On-Page SEO, and Off-Page SEO.
• Practical knowledge of AEO, GEO, and AI Search Optimization.
• Expertise in Google Ads, Meta Ads, Facebook Ads, Instagram Ads, and Google Shopping Ads.
• Strong understanding of PPC, performance marketing, lead generation, and conversion optimization.
• Experience in social media strategy, content marketing, and digital brand management.
• Proficiency in GA4, Google Search Console, Google Tag Manager, SEMrush, and Ahrefs.
• Understanding of website analytics, conversion tracking, remarketing, and ROI analysis.
• Strong leadership, team management, communication, and client-handling skills.
• Excellent analytical, strategic planning, and decision-making abilities.
• Ability to manage multiple projects and achieve business targets.

Preferred Skills

• Experience managing multiple digital marketing projects and client accounts.
• Knowledge of AI-powered marketing tools and automation platforms.
• Understanding of Generative AI, AI branding, and AI-driven content strategies.
• Experience with WordPress, Laravel, or other CMS and website development technologies.
• Knowledge of international digital marketing and lead generation strategies.

• Edit and produce high-quality promotional, corporate, and marketing videos.
• Create engaging Instagram Reels, YouTube Shorts, Facebook videos, and LinkedIn content.
• Develop creative video content for brand awareness, product promotion, and digital marketing campaigns.
• Create motion graphics, animations, transitions, and visual effects.
• Work with AI-powered tools for video editing, content generation, voiceovers, and creative production.
• Develop AI-generated visual content and innovative brand promotion videos.
• Understand brand guidelines and maintain consistency across all video content.
• Collaborate with SEO, social media, and digital marketing teams.
• Create video content optimized for social media engagement and online visibility.
• Support video content strategies for SEO, AEO, GEO, and AI Search Optimization.
• Understand how video content contributes to brand visibility across Google, YouTube, and AI-powered search platforms.
• Stay updated with the latest video editing techniques, AI technologies, and digital marketing trends.

• Bachelor's degree or diploma in Multimedia, Graphic Design, Animation, or a related field.
• 1–4 years of professional video editing experience.
• Proficiency in Adobe Premiere Pro, After Effects, Filmora, or DaVinci Resolve.
• Knowledge of motion graphics, animation, sound editing, and colour correction.
• Experience creating social media reels, short-form videos, and promotional content.
• Knowledge of AI video generation and editing tools.
• Familiarity with AI tools such as ChatGPT, Runway, Pika, Kling, or similar platforms.
• Understanding of AI branding, brand storytelling, and visual identity.
• Basic knowledge of SEO, AEO, GEO, and AI Search Optimization.
• Understanding of YouTube SEO, video titles, descriptions, tags, and content optimization.
• Creative thinking, attention to detail, and strong visual storytelling skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience creating AI-generated videos and creative advertisements.
• Knowledge of AI-powered branding and digital content strategies.
• Understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Knowledge of how brands gain visibility through AI platforms and search engines.
• Basic understanding of social media marketing and performance-driven content.

• Plan, create, manage, and optimize PPC campaigns across multiple advertising platforms.
• Manage Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
• Create and manage Facebook and Instagram Ads campaigns through Meta Ads Manager.
• Set up and optimize Google Shopping Ads and product-based advertising campaigns.
• Manage campaign budgets, bidding strategies, audience targeting, and ad placements.
• Conduct keyword research, competitor analysis, and audience research.
• Create compelling ad copies, headlines, descriptions, and effective CTAs.
• Monitor campaign performance, conversions, CPC, CTR, CPA, and ROAS.
• Implement conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
• Optimize landing pages and ad creatives to improve conversion rates.
• Perform A/B testing of ad copies, creatives, audiences, and bidding strategies.
• Develop remarketing and retargeting campaigns.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to reduce advertising costs and improve campaign ROI.
• Stay updated with the latest advertising trends, platform policies, and algorithm updates.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–5 years of hands-on experience in PPC and paid advertising.
• Strong expertise in Google Ads, including Search, Display, YouTube, and Performance Max.
• Practical experience in Facebook Ads and Instagram Ads.
• Hands-on experience with Google Shopping Ads and Merchant Center.
• Good understanding of keyword research, audience targeting, and bidding strategies.
• Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience with conversion tracking, remarketing, and campaign optimization.
• Strong understanding of CPC, CPM, CTR, CPA, ROAS, and ROI.
• Ability to manage multiple advertising campaigns and budgets.
• Strong analytical, communication, and problem-solving skills.

• Develop and implement effective social media strategies.
• Manage company social media accounts, including Facebook, Instagram, LinkedIn, X, and YouTube.
• Plan, create, and publish engaging social media content.
• Prepare monthly social media content calendars and posting schedules.
• Coordinate with graphic designers, video editors, and content writers.
• Monitor social media trends, audience engagement, and competitor activities.
• Manage social media campaigns and promotional activities.
• Build brand awareness and grow followers across social media platforms.
• Respond to comments, messages, and customer enquiries.
• Track and analyze social media performance using platform insights and analytics tools.
• Prepare monthly performance reports and suggest improvements.
• Stay updated with the latest social media trends, algorithms, and platform updates.

• Bachelor's degree in Marketing, Mass Communication, or a related field.
• 4–7 years of experience in social media management or digital marketing.
• Strong knowledge of Facebook, Instagram, LinkedIn, YouTube, and other social platforms.
• Experience with social media management and scheduling tools.
• Understanding of content marketing, branding, and audience engagement.
• Basic knowledge of Canva, graphic design, and video content creation.
• Knowledge of social media advertising and campaign performance.
• Excellent communication, creativity, and organizational skills.
• Ability to manage multiple social media accounts and meet deadlines.

• Develop, implement, and manage comprehensive SEO strategies.
• Conduct in-depth keyword research, competitor analysis, and search intent analysis.
• Manage on-page, off-page, and technical SEO activities.
• Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking.
• Perform technical SEO audits and resolve indexing, crawling, Core Web Vitals, and website performance issues.
• Manage Google Search Console, Google Analytics 4 (GA4), and other SEO tools.
• Plan and execute high-quality link-building and backlink strategies.
• Monitor keyword rankings, organic traffic, conversions, and overall SEO performance.
• Develop and implement Local SEO strategies, including Google Business Profile optimization.
• Optimize website content for featured snippets, rich results, and SERP visibility.
• Implement AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search Optimization strategies.
• Analyze SEO performance and prepare monthly reports with actionable recommendations.
• Stay updated with Google algorithm updates, search trends, and emerging SEO technologies.
• Lead and coordinate SEO team members to achieve business objectives.

• Minimum 3-5 years of hands-on experience in SEO.
• Bachelor's degree in Marketing, IT, or a related field.
• Strong knowledge of On-Page SEO, Off-Page SEO, and Technical SEO.
• Expertise in keyword research, competitor analysis, and content optimization.
• Hands-on experience with Google Search Console and Google Analytics 4 (GA4).
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Keyword Planner.
• Good understanding of website indexing, crawling, structured data, schema markup, and Core Web Vitals.
• Experience in Local SEO, link building, and backlink analysis.
• Understanding of AEO, GEO, and AI-powered search optimization.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple SEO projects and deliver measurable results.

• Identify and explore new business opportunities on freelancing platforms.
• Create and submit professional proposals on Upwork, Freelancer, Fiverr, and other B2B portals.
• Understand client requirements and prepare customized project proposals.
• Generate qualified leads through online platforms and other channels.
• Communicate with potential clients through emails, chats, and online meetings.
• Follow up with prospective clients and negotiate project requirements.
• Coordinate with technical and marketing teams to prepare project quotations.
• Maintain records of bids, leads, client communications, and project status.
• Monitor competitor activities and identify new bidding opportunities.
• Achieve monthly lead generation and business development targets.

• Bachelor's degree in Business Administration, Marketing, IT, or a related field.
• 1–4 years of experience in bidding, lead generation, or business development.
• Hands-on experience with Upwork, Freelancer, Fiverr, and other freelancing platforms.
• Excellent written and verbal English communication skills.
• Strong proposal writing, negotiation, and client-handling abilities.
• Basic understanding of website development, mobile applications, SEO, and digital marketing services.
• Ability to understand project requirements and prepare effective proposals.
• Target-oriented approach with strong follow-up and time-management skills.

• Maintain daily accounting records and financial transactions.
• Manage sales, purchase, and expense entries.
• Handle accounts payable and receivable.
• Prepare invoices, bills, vouchers, and payment records.
• Maintain and reconcile bank statements and ledgers.
• Assist in GST returns, TDS, and other tax-related activities.
• Manage cash flow records and financial documentation.
• Prepare monthly financial reports and statements.
• Maintain proper records of payments, receipts, and outstanding balances.
• Coordinate with banks, vendors, clients, and internal departments.
• Ensure accuracy of financial data and compliance with accounting procedures.

• Bachelor's degree in Commerce (B.Com) or a related field.
• 1–4 years of experience in accounting or finance.
• Good knowledge of GST, TDS, invoicing, and basic taxation.
• Proficiency in Tally Prime, MS Excel, and MS Office.
• Strong understanding of accounting principles and bookkeeping.
• Good numerical, analytical, and problem-solving skills.
• Excellent attention to detail and time-management abilities.
• Ability to maintain confidentiality of financial information.

• Identify and generate new business leads through various channels.
• Develop and maintain strong relationships with existing and potential clients.
• Promote company products and services to prospective customers.
• Handle client enquiries, follow-ups, and sales negotiations.
• Achieve monthly and quarterly sales targets.
• Conduct market research and competitor analysis.
• Explore new business opportunities and potential markets.
• Prepare sales reports and maintain customer records.
• Coordinate with the marketing team for promotional campaigns.
• Follow up with leads and convert prospects into customers.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 1–3 years of experience in sales, marketing, or business development.
• Excellent verbal and written communication skills.
• Strong convincing, negotiation, and interpersonal skills.
• Knowledge of lead generation and customer relationship management.
• Ability to work independently and achieve sales targets.
• Good problem-solving and time-management skills.
• Proficiency in MS Office and basic computer applications.

• Develop and execute effective sales and marketing strategies.
• Identify potential clients and generate new business opportunities.
• Manage client relationships and build long-term business partnerships.
• Achieve monthly, quarterly, and annual sales targets.
• Plan and execute promotional campaigns and marketing activities.
• Conduct market research and competitor analysis.
• Identify new markets and opportunities for business expansion.
• Lead and manage the sales and marketing team.
• Monitor sales performance and prepare regular business reports.
• Coordinate with digital marketing and business development teams.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 5–8 years of relevant experience in sales and marketing.
• Strong communication, negotiation, and presentation skills.
• Excellent leadership and team management abilities.
• Good understanding of sales strategies, lead generation, and client management.
• Ability to achieve targets and drive business growth.
• Strong problem-solving and decision-making skills.

• Manage end-to-end recruitment, selection, and hiring processes.
• Prepare job descriptions and publish vacancies across recruitment platforms.
• Source, screen, shortlist, and interview candidates based on organizational requirements.
• Coordinate interviews, communicate with candidates, and manage hiring schedules.
• Handle employee onboarding, joining formalities, and exit procedures.
• Maintain employee records, personal files, and HR documentation.
• Manage employee attendance, leave records, and working schedules.
• Prepare offer letters, appointment letters, experience letters, and other HR documents.
• Coordinate payroll processing and maintain salary-related records.
• Monitor employee performance and coordinate performance appraisal activities.
• Develop and implement employee engagement and retention initiatives.
• Address employee queries, workplace concerns, and HR-related issues.
• Ensure HR policies, procedures, and company guidelines are followed.
• Coordinate employee training, development, and internal communication activities.
• Prepare recruitment reports, employee records, and HR performance reports.
• Maintain confidentiality of employee information and organizational data.
• Coordinate with department heads to understand staffing and workforce requirements.

• Human Resource Management (HRM)
• Recruitment & Talent Acquisition
• Employee Relations & Engagement
• Interview & Selection Management
• Employee Onboarding & Offboarding
• HR Documentation & Administration
• Payroll & Attendance Management
• Performance Management
• HR Policies & Compliance
• Training & Development Coordination
• Conflict Resolution & Problem Solving
• MS Excel & HR Reporting

• Perform keyword research to identify relevant keywords and search opportunities.
• Optimize website content, meta titles, meta descriptions, headings, and URLs for search engines.
• Implement on-page SEO strategies to improve website visibility and organic rankings.
• Perform off-page SEO activities, including link building, backlink creation, and outreach.
• Conduct technical SEO audits to identify and resolve website optimization issues.
• Optimize website structure, internal linking, image alt tags, and content organization.
• Work with Google Search Console and Google Analytics to monitor website performance.
• Analyze keyword rankings, organic traffic, impressions, clicks, and user engagement.
• Perform competitor analysis to identify SEO strategies and improvement opportunities.
• Optimize website content according to search intent and SEO best practices.
• Work on local SEO activities, including Google Business Profile optimization and local listings.

• Search Engine Optimization (SEO)
• Keyword Research & Competitor Analysis
• On-Page & Off-Page SEO
• Technical SEO
• Google Search Console
• Google Analytics 4 (GA4)
• Google Business Profile (Local SEO)
• Link Building & Backlink Analysis
• AEO (Answer Engine Optimization)
• GEO (Generative Engine Optimization)
• AI Search Optimization
• SEO Reporting & Performance Analysis

• Develop and maintain dynamic web applications using PHP and the Laravel framework.
• Work with Laravel MVC architecture, including Models, Views, Controllers, and Routes.
• Create, manage, and optimize MySQL databases, tables, relationships, and queries.
• Develop RESTful APIs and integrate third-party APIs into web applications.
• Build responsive and user-friendly web interfaces using HTML, CSS, JavaScript, and Bootstrap.
• Implement CRUD (Create, Read, Update, Delete) operations for application modules.
• Work with Laravel migrations, seeders, middleware, validation, and Eloquent ORM.
• Implement user authentication, authorization, and role-based access control.
• Debug application errors, troubleshoot issues, and improve application performance.
• Integrate dynamic forms, email functionality, file uploads, and data management features.

• PHP and Laravel Development
• Laravel MVC Architecture
• MySQL Database Management
• REST API Development and Integration
• Frontend Development
• Authentication and Authorization
• Git & GitHub
• Debugging and Problem Solving
• Website Deployment and Maintenance

• Run monthly technical audits
• Optimise on-page elements and internal linking
• Prepare and present monthly client reports

• 1–3 years hands-on SEO experience
• Working knowledge of Google Search Console, GA4 and Screaming Frog
• Comfortable writing content briefs

• Develop features against a written spec
• Write migrations, models and tests
• Optimise queries and page speed

• Strong PHP 8 and Laravel 10/11/12
• MySQL schema design and query optimisation
• Git workflow and code review discipline